lyric video — a.terrydesign

Puttin’ On The Ritz

(Motion Narratives)

(motion, typography, animation, texture, After Effects)

Content: Be sure to pick a song you will be okay listening to a million times was the first words of this project’s brief. I created a lyric video for the 80s hit, Puttin’ On The Ritz by Taco. I chose this song because there is something special to me about artist’s who are very popular for a few years and then kinda disappear from the well-followed celebrity scene. I wanted to envoke a classy & old broadway style lyric video, with light pops of color. I also used a grain texture and footage from the 1920s. With the 1920s being a time of prejudice to anyone who was not a white man, I made sure to obtain footage of a variety of genders & races.

Process: Within my research, i discovered the original Puttin’ On The Ritz was from the 1920s and racist. That made me sad with this being my favorite song, but it provided me the opportunity to include members of all genders & races “Puttin’ On The Ritz”.

Takeaways: I specifically took the course that briefs this project because it was something I really wanted to do. I spent a lot of my teenage years watching music/lyric videos and I was happy to get the opportunity to make one myself. The biggest takeaway for this project for me was that, I sent the video to Taco, and he reposted it!

︎ research

the lyrics
the artist

︎ look & feel

mood board
styleframes

︎ final brand
voice video

︎ (click me for
orignal song) ︎

i sent the video to
taco himself and he reposted it on his ︎