explainer video

(Motion Narratives)

(motion, accessibility, vector illustration,
type in motion,
After Effects)

Content: "How does the role of class effect the health care you receive & your personal well-being?" An individual's social class has a major impact on the type of health care they are going to receive. Different factors such as location, income, family history and environment will effect one's access to proper health care. I designed an explainer video that has the spirit of a children's doctor's office through its shapes, colors, and typography. Doctors show a tremendous amount of sympathy towards ill children, and I believe that same sympathy should be applied across all genders, races, and ages within health care.

Process: The process began by doing heavy research on a topic of your choosing, and then creating a digestible script that explained your topic within 2 minutes. I ended up style framing two strong directions that would have been successful either way. We then styleframed for each part of the script making an anamatic, lastly we moved into animating!

Takeaways: The biggest takeaway I had within this project was within After Effects. I was able to accomplish different animations that I wouldn’t have been able to before. I used two expressions as well, which I didn’t even know you could do!

︎ research

︎ two different directions

concept statements
styleframes
mood boards

︎ chosen direction script
styleframes

︎ anamatic

︎ final explainer video

vo: ebony watts
fiverr